Who Owns 19 Crimes Wine

Get ready for an intriguing behind-the-scenes look into the infamous 19 Crimes Wine. This bold and rebellious brand has captured the hearts and taste buds of wine enthusiasts worldwide. But who exactly owns the mysterious label? Stick with us as we unravel the fascinating origin story and reveal all you need to know about the brand that turns criminals into legends.

Unearthing the story behind 19 Crimes Wine

A Bold Brand With a Criminal Past

19 Crimes Wine is not your ordinary wine brand. Inspired by the true story of British convicts shipped off to Australia in the 18th and 19th centuries, the 19 Crimes label is an homage to their perseverance and triumph. Their fascinating tales are showcased on the bottles, with each type of wine featuring a different legendary criminal.

Owned by Treasure Wine Estates

The brains behind 19 Crimes Wine is none other than the prestigious Australian wine company, Treasury Wine Estates (TWE). TWE is a major force in the global wine industry, owning more than 80 renowned brands, such as Penfolds, Beringer, and Sterling Vineyards. Established in 2011, the company focuses on creating memorable, high-quality wines that cater to diverse palates and preferences.

The Mastermind: Fusing Wine and Storytelling

The idea to combine wine and storytelling in such a unique way can be attributed to TWE's Chief Marketing Officer, Michelle Terry. The 19 Crimes Wine brand is the result of her vision to create ‘intriguing’ wines that spark conversations and cater to the millennial market. It certainly seems to have paid off, earning the brand numerous awards and widespread acclaim.

Reinventing the Wine Experience

19 Crimes Wine takes innovation to the next level, combining wine tasting with state-of-the-art technology. Using an app called Living Wine Labels, users can scan the label which brings the notorious convicts to life, recounting their adventurous stories right on the bottle.

Notable 19 Crimes Wines

The Uprising

This intense red blend is aged for 30 days in rum barrels, creating a rich, smooth wine with notes of dark fruit, vanilla, and cocoa. The Uprising pays tribute to the infamous Rum Rebellion of 1808, the only successful armed takeover of the government in Australian history.

The Banished

A dark red blend that showcases the intense flavors of red and dark fruits, The Banished is named after lawbreakers who were condemned to the remote land of Australia. This wine pairs perfectly with rich, savory dishes like grilled steak and roasted vegetables.

Hard Chard

This bold chardonnay is aged in charred oak barrels, providing a rich and robust taste. The adventurous spirit of the 19 Crimes criminals is captured through the intensity of this full-bodied white wine.

Who Owns 19 Crimes Wine Example:

Imagine you're hosting a wine and cheese night with your friends. You've set the ambiance with dim lighting, laid out a decadent spread, and now it's time to unveil the star of the show: your selection of 19 Crimes wines. The bottle's rich colors and intricate artistry lures people in; curiosity piqued, they wonder about the history and tales hidden within. One by one, you introduce the infamous criminals featured on each label, using the Living Wine Labels app to bring their stories to life. With every sip, your guests are transported to a time of adventure and audacity, immersing themselves in the rebellion and intrigue that define 19 Crimes Wine.

So there you have it! The intriguing world of 19 Crimes Wine unmasked. Now that you know the visionary company and story behind this captivating brand, we're sure you'll appreciate every sip even more. If this gritty and audacious tale has left you thirsty for more, be sure to explore our other Black Wine Club guides and share this article with fellow wine-loving rebels. It's time to raise a glass to the criminals who turned history on its head.